Social Goals

Using goals to enhance performance is an age old method which has been around for centuries but how effective is it? Goals and objective setting have become a critical part of most performance appraisal processes. But how many of us set a goal at our annual performance appraisal and then lock it away in the depths of our files without taking another peek until the following year?

There’s a new term in performance management - “social goals.” No, it’s not about how many friends or followers you’ve accumulated on Facebook or Twitter. In the context of business ‘social goals’ are objectives which are made visible to everyone within the organisation. This goes against the current way of working but doesn’t it make more sense to make goals visible throughout the year? Let’s look at the benefits of making goals social.

Social goals can provide focus, agility, improved performance, collaboration and recognition for individuals and teams.

By making goals visible, managers can see immediately how individuals are progressing on an individual level as well as their contribution towards team and company goals. For employees, daily activities can be assigned instantly to team or personal goals allowing for instant progress updates and recognition. For organisation’s social goals can be cascaded down through the organisation and worked on collaboratively. Social goals can be updated and aligned instantly with business changes.

Making goals social has brought new life into the performance management process.